Market research firm Counterpoint recently issued a report indicating that 2026 will represent a pivotal structural turning point for the global foldable smartphone market, with the industry's emphasis shifting from form innovation to practical utility. The report projects that book-style foldable devices will capture 65% of the market share, a notable 13 percentage point increase from 2025. Conversely, clamshell-style foldables are anticipated to become increasingly marginalized. Apple is slated to introduce its inaugural book-style foldable device in the latter half of 2026, specifically targeting productivity-oriented use cases. This move is expected to significantly reshape the competitive landscape and expedite market adoption. Meanwhile, Android manufacturers such as Samsung and Huawei are also proactively refining their strategies by launching wider book-style models that better support multi-window applications. Additionally, the current tight memory supply is compelling manufacturers to prioritize high-end devices. Book-style foldables, with their premium configurations and expansive memory capacities, are well-suited to this value-driven growth strategy.