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Institution: 2025 Sees 13% YoY Surge in Domestic Consumer XR Sales, with AR Outpacing VR for the Inaugural Time
21 hour ago /
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Author：小编
Data from CINNO Research reveals that in 2025, the overall sales volume in China's consumer XR market soared to 645,000 units, marking a 13% year-on-year (YoY) increase. Notably, AR sales eclipsed VR sales for the first time, hitting 484,000 units—a substantial 71% YoY growth. In contrast, VR sales dwindled to 161,000 units, hitting an all-time low. The market is poised to display a dual trend in 2026, with the domestic consumer XR market anticipated to expand by 15%. By 2030, AR consumer shipments are forecast to surpass 5 million units, asserting dominance in the end-user market.
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