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Global Average Mobile Phone Price Tops $400, with Apple's Revenue Outpacing the Combined Earnings of Xiaomi, OPPO, Vivo, and Samsung
6 day ago /
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Author：小编
As the global market increasingly leans towards high-end smartphones, the average selling price (ASP) of Apple's iPhones broke the $1,000 mark for the first time in the fourth quarter of 2025, hitting $1,011 (roughly equivalent to RMB 7,230). Data from research firm Counterpoint Research reveals that during the same timeframe, the global ASP for smartphones also exceeded $400 for the first time, showcasing an 8% year-on-year rise. This continued upward trend in ASP is being fueled by the popularity of high-end models.
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