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Based on the most recent report released by market research firm Counterpoint Research, Apple's iPhone 16 emerged as the world's best-selling smartphone in 2025, further solidifying Apple's dominant position in the premium smartphone segment. The report also highlighted that Apple and Samsung have maintained their stranglehold on the top ten best-selling smartphone models globally for four straight years. In 2025 alone, these two tech giants accounted for a substantial 19% of total global smartphone sales. Within this top-ten lineup, Apple claimed an impressive seven positions, leaving Samsung with the remaining three. This distribution underscores the significant market concentration between these two industry leaders in the global smartphone arena.
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