On January 29, 2026, Snap Inc. made a significant announcement: the creation of its wholly-owned subsidiary, Specs Inc. This strategic step is aimed at fueling the autonomous growth and long-term strategic planning of its smart glasses business.

From a business perspective, this initiative is set to sharpen the company's focus. It will also offer greater leeway for forming partnerships and conducting capital operations. Moreover, it lays a solid foundation for building an independent brand framework.

The upcoming new generation of Specs smart glasses boasts transparent lenses, a cutting-edge feature. These glasses also support intuitive gesture and voice interactions, providing users with a seamless and engaging experience. The much-anticipated release of these smart glasses is slated to take place within this year, generating excitement among tech enthusiasts and industry watchers alike.