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TCL Poised to Overtake Samsung as World's Top TV Brand
2 week ago /
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Author：小编
Data from research institutions reveals that global TV shipments in November 2025 experienced a 1% year-on-year decline, prompting significant shifts in the industry's competitive landscape. Currently, Samsung retains its top position, yet its market share has dwindled to 17%, marking a 3% year-on-year decrease. In contrast, TCL has witnessed a remarkable surge, with its market share expanding to 16%, reflecting a substantial 20% year-on-year increase. This has brought TCL tantalizingly close to Samsung, with the gap between the two narrowing to a mere 1%. Consequently, the mantle of the world's foremost TV brand could change hands at any given moment.
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