On January 25, Apple's official flagship store on Tmall revealed that it would roll out a promotional campaign for the Tmall New Year Goods Carnival Season. This campaign would run from 20:00 on January 25, 2026, to 23:59:59 on February 11. Among the deals, the 256G iPhone Air, which has only been on the market for three months and was initially priced at 7,999 yuan, is now available with an instant discount of 2,000 yuan. When national subsidies are factored in (here, "superposition" is adjusted to a more natural "factored in" for fluency), the final price kicks off at a mere 5,499 yuan. This marks the largest price drop ever recorded for a newly launched Apple iPhone. Moreover, the iPhone 17 Pro/17 Pro MAX come with a maximum discount of 300 yuan, the MacBook Air is offered at a maximum discount of 1,200 yuan, and the iPad Air has a maximum discount of 1,000 yuan. Additionally, accessories like the Apple Pencil and AirPods also witness price cuts ranging from 100 to 300 yuan.