Apple’s official flagship store on Tmall, along with JD.com’s self-operated outlet, has rolled out New Year promotions. The 256GB variant of the iPhone Air has undergone a direct price slash of 2000 yuan. When combined with national subsidies, the device is now available for just 5499 yuan. This translates to a 2500-yuan saving compared to its original launch price of 7999 yuan, reflecting a reduction of over 30%. Such a substantial price drop is uncommon and has set a new benchmark for price cuts among recently launched iPhone models. This move is primarily attributed to the iPhone Air’s sales performance not meeting initial expectations.
