On January 25th, reports surfaced indicating that certain direct sales channels of Apple have rolled out promotional offers. Notably, the iPhone Air, which has been on the market for a mere three months, has experienced an official price reduction of 2000 yuan. Moreover, with the addition of national subsidies, customers can enjoy discounts reaching up to 2500 yuan. On the same day (the 25th), customer service representatives from Apple Store's official Tmall flagship store clarified that only the iPhone 16 series has undergone a price cut on Apple's official website. Among all direct sales channels, they emphasized that solely the iPhone Air in their store is currently being offered at a discounted rate. The customer service team advised shoppers to add the desired product to their shopping carts promptly and cautioned that the purchasing process would be exceptionally swift during the promotional period. Furthermore, they disclosed that a limited quantity of approximately 13,000 units of the iPhone Air would be made available for this promotion.