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Dell Executive Confesses: Consumers Show Little Interest in AI; Overhyping Yields Adverse Effects
5 day ago /
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Author：小编
At CES 2026, Dell revealed a notable insight: the average consumer doesn't prioritize artificial intelligence capabilities when shopping for personal computers. Kevin Twelliger, the head of product, noted that empirical evidence indicates consumers don't base their purchasing decisions on AI features. In fact, for many users, AI tends to create more confusion than convenience. Given this, while Dell hasn't abandoned its AI research and development efforts, it has discontinued the marketing strategy of "weaving AI into every sentence." This year's CES promotional efforts have shifted away from an "AI-first" approach, focusing instead on the features and experiences that genuinely matter to users.
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