After Apple unveiled a multi - modal AI strategy for Siri, Samsung is also set to follow in its footsteps. The company intends to integrate Perplexity's AI technology into the Bixby voice assistant, which will be featured in its upcoming Galaxy S26 series. This strategic move is designed to elevate the intelligence quotient of Bixby, lessen its dependence on Google, and offer users a more personalized and efficient array of intelligent services. In the tech world, following the lead of industry giants like Apple is a common practice. Apple has long been at the forefront of innovation, and its moves often set trends. By adopting a similar multi - modal AI strategy, Samsung is trying to stay competitive in the highly dynamic smart device market. The integration of Perplexity AI into Bixby is expected to bring about significant improvements in the voice assistant's capabilities. Reducing reliance on Google is also a crucial aspect. Currently, many Android - based devices rely heavily on Google's services. Samsung's initiative to develop its own intelligent ecosystem through Bixby with the help of Perplexity AI shows its ambition to have more control over the user experience and data. Moreover, providing more personalized and efficient intelligent services is in line with the growing demands of modern consumers. Users now expect their smart devices to understand their preferences and habits better and offer tailored solutions. With the enhanced Bixby, Samsung aims to meet and even exceed these expectations.