Recently, 'Product Yifei,' Xiaomi's Deputy Country Manager for France, made an exciting announcement: the first directly-operated Xiaomi Store to make a comeback in France has now officially opened its doors at Créteil Soleil in Paris. This opening comes after a period of trial operations.

The move is a strategic response to the market dynamics, where some customer-operated stores had to withdraw due to the challenges posed by the pandemic. This new store signifies Xiaomi's formal and triumphant return to the heart of the French commercial landscape.

The store offers a wide range of Xiaomi products, including smartphones, tablets, TVs, wearable devices, and items from the Mi Ecosystem, mirroring the product lineup available in domestic stores. This comprehensive selection ensures that French consumers have access to the latest and greatest from Xiaomi.

It's worth noting that Xiaomi first set foot in the French market back in May 2018. The company marked its entry by opening its first authorized store on Sébastopol Avenue, located in the prestigious 1st arrondissement of Paris. Now, with the opening of this new directly-operated store, Xiaomi is reaffirming its commitment to the French market and its consumers.