On November 13, a report from CINNO Research revealed that in the third quarter of 2025, sales in China's consumer - grade AR/VR headset market reached 169,000 units. This figure represents a 17% increase compared to the previous quarter and a remarkable 57% growth year - on - year.
The primary factors driving this growth include the steady rollout of new AR products, cost reductions in the upstream supply chain, and the in - depth integration of AI technology. Notably, consumer - grade AR devices stood out with exceptional performance. Their sales volume reached 130,000 units, marking a 109% year - on - year surge. These devices have emerged as the main catalyst for the market's growth.
