On November 11, 2025, Apple revealed a partnership with renowned fashion label Issey Miyake to introduce a new accessory: the iPhone Pocket. Drawing inspiration from the simplicity of “a piece of cloth,” this product boasts a seamless, 3D-knitted, one-piece design. Compatible with all iPhone models, it doubles as a compact storage solution, capable of holding small essentials like AirPods and bank cards. The iPhone Pocket is available in two styles: a short-strap version and a long-strap version. The short-strap variant comes in eight different colors and is priced at 1,299 yuan, while the long-strap option offers three color choices and retails for 1,899 yuan. Starting November 14, the product will be available for purchase at Apple retail stores and on its official website across multiple countries. The market’s response has been mixed, with some consumers expressing admiration for its innovative design, while many others have voiced concerns over its premium price point.