Huatai Securities' research report highlights that in the third quarter of 2025, the household appliance sector will encounter a landscape marked by weakening domestic demand and structural differentiation. In this context, valuation and growth are expected to serve as the two key driving forces. The report recommends three main investment themes (here, "investment strategies" are aptly termed as "themes" for clarity and context):

Firstly, from a defensive standpoint, leading white goods companies stand out. These firms, armed with strong brand recognition, extensive channel networks, and well-established overseas localization capabilities, exhibit stable profitability, resilience to economic cycles, consistent dividend payouts, and reasonable valuations. These attributes underscore their compelling value proposition.

Secondly, the AI + growth trend is another focal point. The report emphasizes companies that possess early-mover advantages in cutting-edge areas such as smart home appliances, service robots, and AI content ecosystems. These firms are poised to capitalize on the burgeoning AI-driven market.

Thirdly, the elastic second growth curve is identified as a promising avenue. This theme encompasses companies that leverage their technological prowess to successfully diversify into high-potential sectors like automotive thermal management, robot components, and AI computing infrastructure. These firms boast expansive growth prospects, making them attractive investment targets.