Throughout the Double 11 promotional period, data sourced from various third-party organizations revealed that Tmall secured the top spot in terms of sales volume share within the 3C digital category across the entire e-commerce landscape. This year's Tmall Double 11 witnessed remarkable expansion in the 3C digital sector, propelled by the launch of numerous innovative products. For instance, within a mere two hours of the iPhone 17 series' debut, the transaction volume at Apple's official flagship store on Tmall surpassed that of the entire preceding day. Smart hardware powered by artificial intelligence (AI) has emerged as a fresh consumer trend, with the smart glasses category experiencing a staggering 25-fold increase year-over-year. The Taobao Flash Sale service has injected new vitality into 3C digital brands, with Huawei's store flash sale transactions skyrocketing by 1910% on a week-over-week basis. Gaming products also delivered outstanding performances, with AMD and Intel's collaborative live broadcast achieving an all-time high single-session transaction volume, and AI-equipped laptops witnessing a substantial surge in transactions during the first hour.