Apple emerged as the frontrunner in mobile phone sales during the Double 11 shopping extravaganza, while Xiaomi firmly held the top spot among domestic mobile phone brands. In the premium smartphone segment priced at 6,000 yuan (about 6k+ in rough conversion) and above, Apple and Xiaomi together swept the top five best-selling models. Notably, the Xiaomi 17 Pro Max secured the fourth position in this high-end market.
