Apple Inc. has recently given its Apple One subscription service a makeover, introducing a lively and stylized new logo. Following the rollout of system updates like iOS 26, Apple has been progressively refining the branding of its various services. This past Monday, the official Apple TV webpage was updated to feature this new, multicolored logo, which replaces the former standard Apple logo.

The new logo creatively divides the classic apple silhouette into six distinct, pie-shaped segments. Each segment is filled with a different color, representing the six core services included in the Apple One Premium package. For instance, red symbolizes Apple Music, while cyan stands for Apple TV+. This design not only adds a splash of color but also visually represents the diversity and integration of services within the Apple One ecosystem, aligning with Western design aesthetics that often emphasize clarity, vibrancy, and visual appeal.