On October 22, OPPO's yearly flagship Find X9 series was officially launched for sale. In a mere 10 days, it surpassed the 1 - million - unit mark in shipments, with the Pro model making up more than 60% of the total.

Previously, OPPO staged a global launch event in Spain to introduce the Find X9 series to the international market. The series was priced at 1,299 euros (roughly RMB 10,700), a price point on par with that of Apple's iPhone 17 series flagship models.

According to IDC data, during its first sales quarter, the previous - generation Find X8 series witnessed a 49% year - on - year growth in shipments. This performance enabled OPPO to hold its ground as the global frontrunner in the high - end smartphone market (with prices ranging from $450 - $500) in 2024. This was achieved even as the global mid - to - high - end segment (priced between $400 - $600) experienced a contraction in market share.

At present, the smartphone market is riding a wave of premium transformation. IDC forecasts that by 2025, the average selling price of smartphones will climb by 5%, and the sales proportion of mid - to - high - end models will keep rising.

OPPO is in step with this trend. In the second quarter of 2025, its shipments of mid - to - high - end models priced above $400 soared by 46.6% year - on - year. Moreover, its average smartphone selling price rose by 14% year - on - year, placing it first among the top five global smartphone brands in terms of growth rate.