During the third quarter of 2025, the global smartphone market exhibited signs of a revival. Data from Omdia indicates that global smartphone shipments in this quarter witnessed a 3% year - on - year increase. This rebound can be largely attributed to the robust demand for device upgrades and the proactive preparations made by manufacturers for the fourth quarter. Samsung managed to hold onto its leading position for three consecutive quarters, securing a 19% market share. Apple followed closely behind, capturing an 18% share, with iPhone shipments experiencing a 4% year - on - year uptick. Meanwhile, IDC data showed that global mobile phone shipments amounted to 322.7 million units, representing a 2.6% year - on - year growth.
