According to insights from the well - known blogger Digital Chat Station, supply - chain sources have verified that Apple is set to unveil the iPhone 18 Pro series along with the Fold foldable - screen smartphones in September 2026. Meanwhile, the iPhone 18 and iPhone 18e are slated for release in the first half of 2027. This release schedule has received confirmation from multiple entities across the globe.

Beginning this year, Apple will adopt a bi - annual iPhone release strategy. This move aims to bridge the gap in new phone launches during the first half of the year and to engage in intense competition with domestic mobile phone brands. In the context of the global smartphone market, a bi - annual release cycle allows Apple to better respond to rapidly changing consumer demands and technological advancements. Domestic mobile phone brands have been gaining significant market share in recent years, often introducing innovative features and competitive pricing. Apple's new strategy is a proactive step to maintain its competitive edge in this dynamic market environment.