According to the most recent data released by Omdia, in the third quarter of 2025, shipments in India's smartphone market soared to 48.4 million units, marking a 3% increase compared to the same period last year. This growth surge was mainly fueled by a flurry of new product launches concentrated in July and August, enticing retail promotion incentives, and brisk inventory turnover spurred by an early onset of the festival season. To gear up for the festive rush, manufacturers proactively restocked channel inventories ahead of time.
