On September 24, Apple released a statement highlighting that, in the over one - year period since the enforcement of the EU's Digital Markets Act (DMA), there has been a marked deterioration in the experience of Apple users within the EU. Apple called upon EU regulatory bodies to conduct a thorough assessment of the act's impact on EU citizens who rely on Apple products on a daily basis.

Apple further asserted that the DMA places EU users at heightened risks when downloading apps and processing payments. Additionally, the act grants other companies the right to request user data, which could potentially result in the leakage of sensitive information. This situation is akin to opening a backdoor for data breaches, as it weakens the security barriers that users have come to expect from Apple's ecosystem. In the cultural context of the EU, where data privacy is highly valued, such concerns are likely to resonate strongly with the public.