On September 10, 2025, Apple took the wraps off the iPhone 17 series, which encompasses four distinct models: the iPhone Air, the iPhone 17, the iPhone 17 Pro, and the iPhone 17 Pro Max. Notably, the iPhone Air stands out as Apple's slimmest model ever, measuring just 5.6 millimeters in thickness. It sports a 6.5-inch OLED display, supports ProMotion adaptive refresh rate technology, and is powered by the A19 Pro chip along with 12GB of RAM. Meanwhile, the iPhone 17 Pro Max breaks new ground by introducing a 2TB storage option for the first time in the series. Priced at 17,999 yuan, it boasts a 6.9-inch display with a 120Hz adaptive refresh rate. Under the hood, it's driven by the A19 Pro chip and features a VC vapor chamber cooling system. Its imaging system has also been upgraded, now comprising three 48-megapixel cameras. Wall Street analysts are largely upbeat about the sales prospects of the iPhone 17 series. JPMorgan, in particular, has raised Apple's target price in light of the robust early demand for these new devices.