On September 19, 2025, the iPhone 17 series officially hit the shelves, drawing long lines at numerous Apple Store retail locations across the nation. The majority of those queuing up were consumers who had pre-ordered the devices via the Apple Store mobile app and opted for in-store pickup. Meanwhile, in the experience zones, a significant number of consumers were eagerly trying out the new iPhone 17 series. Among the various models, the orange variant of the iPhone 17 Pro Max emerged as the most sought-after, closely followed by the silver version. The iPhone Air, which exclusively supports eSIM technology and has its related services solely backed by China Unicom, has seen its launch in the Chinese market delayed. Notably, the iPhone 17 Pro series boasts, for the first time, three 48-megapixel rear cameras, while the iPhone 17 Pro Max features a battery capacity nearing 5,000mAh.