Today marks the official release of Apple's annual flagship iPhone 17 series, with offline stores witnessing a buying frenzy that underscores Apple's enduring brand appeal. However, the iPhone 17 Pro encountered a lukewarm reception from scalpers, with some attributing this to the ample availability of Pro models. Apple customer service informed our column that no relevant stock data was currently available. Meanwhile, various e-commerce platforms rolled out subsidy programs, offering prices even lower than Apple's official retail prices after applying stacked subsidies. These offers, which require face-to-face sign-off and activation, have somewhat squeezed the profit margins for scalpers.