According to the latest data from Counterpoint Research, in the first eight weeks of Q3 2025, smartphone sales in China decreased by 2% year-on-year, primarily affected by significant declines in sales of Apple and Honor. Among them, Apple's sales dropped by 6%, Honor's by 9%, Xiaomi's by 2%, and vivo's by 5%. Only Huawei and OPPO achieved sales growth, with increases of 2% and 4%, respectively.