On September 17, Lei Jun, the Chairman of Xiaomi, shared a video that, for the first time, revealed the rear - screen design of the Xiaomi 17pro smartphone. The video, centered around the theme "Xiaomi 17pro and Xiaomi 17ProMax Boast New Miaoxiang Rear Screens," presented detailed close - up views of the backs of multiple smartphones.

Based on the information from the Aiqicha App, Xiaomi Technology Co., Ltd. has filed over a thousand patents. These patents encompass design patents, invention patents, and utility models, with invention patents making up the largest proportion. Moreover, the company has submitted trademark applications for names like "Xiaomi Miaoxiang," "Miaoxiang," and "Miaoxiang Pengpai." These trademarks cover a range of fields, including scientific instruments, website services, and communication services. At present, the majority of these trademarks have been successfully registered.