On September 12, 2025, at 8 PM (local time in relevant regions), pre-orders for the four newly launched iPhone models—namely, iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air—will kick off in the United States and a number of other countries. Given the overwhelming demand, the shipping date for the iPhone 17 Pro Max has been pushed back to fall between October 6 and 13. Moreover, certain configurations of this model may not be delivered until mid-October. In contrast, the iPhone 17, iPhone 17 Pro, and iPhone Air are still projected to reach customers as planned on September 19.