At precisely 8:00 PM on September 12, the pre - sale of the iPhone 17 series officially commenced. Users exhibited an extraordinary level of enthusiasm for purchasing the new devices. The overwhelming traffic from eager buyers led to Apple's official website becoming completely inaccessible. According to data from JD.com, the number of reservations for the standard version of the iPhone 17 soared past 3.7 million. When trying to access the purchase page, users were forced to wait in long queues, and certain models were snapped up in no time, selling out rapidly.
