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On September 11, during its performance briefing, BOE addressed inquiries regarding the profitability of its OLED operations. BOE acknowledged that this year, its OLED business has encountered significant obstacles. Over the past two years, the global competitive environment has undergone profound transformations, subjecting the company to multifaceted pressures in international markets. Concurrently, domestic factors, such as evolving subsidy policies, have reshaped the product shipment landscape within China, favoring more cost-effective offerings. In response, BOE is actively implementing structural adjustments. While attaining the original objectives presents a formidable challenge, the company remains optimistic about achieving double-digit profit growth compared to the corresponding period last year.
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