Based on a research report from CITIC Securities, at 1 a.m. Beijing time on September 10, Apple took the stage at its 2025 autumn new - product launch event, introducing the iPhone 17 series, AirPods Pro 3, and Apple Watch Series 11. Among these newly launched products, several features truly shone as standout elements. The iPhone Air model captured significant attention, while the watch's blood - pressure monitoring capability and the earphones' AI real - time translation function also emerged as key highlights.

Moreover, Apple implemented a steady (in this context, "steady" conveys a sense of reliability and consistency, similar to "stable") pricing approach for its new iPhone models. All the new iPhone products come with a minimum storage capacity of 256GB. Despite the enhancement of specifications, the starting prices for these models remained unchanged compared to the previous generation. CITIC Securities holds a positive outlook on Apple's hardware innovation cycle and the subsequent AI development that is expected to unfold from 2025 to 2027.