Samsung is turning the page to a thinner, lighter chapter. The seventh generation of its book-style Galaxy Z Fold, which debuts at its Unpacked event on Wednesday, could redefine foldable phone design. Put aside your notions of a bulky gadget and get ready for a phone that Samsung says will feel closer to what you might already have in your pocket.

"More than ever, these devices will very much resemble that traditional form factor," Drew Blackard, Samsung's senior vice president of mobile product management, told CNET in an exclusive interview. "It'll feel like a traditional bar-type smartphone, but it'll have all of the benefits of a foldable." 

Samsung has consistently been dropping hints about its upcoming phones, which are expected to include the Galaxy Z Fold 7, Z Flip 7 and the more budget-friendly Z Flip 7 FE (although Samsung has yet to confirm that last option). Much of its focus has seemingly been on the Fold. It first teased bringing "an Ultra-experience" to "a smaller and more portable form factor," pointing to a more advanced camera and plenty of AI. It then noted that its "newest Galaxy Z series is the thinnest, lightest and most advanced foldable yet."

Samsung's teaser for its new foldables. Samsung

Long road to a thinner Fold

To give you an idea of what's in store: Between the first generation of the Galaxy Z Fold, which debuted in 2019, and last year's Z Fold 6, the phone became about 29% thinner and around 37 grams lighter, according to Samsung. Now, we can expect a similar leap between the Z Fold 6 and the Z Fold 7, Blackard says -- over just one generation. 

Based on those numbers, it's possible the Z Fold 7 could be about 0.34 inches thick when closed, give or take, and weigh just over 200 grams. We'll have to wait and see what exactly Samsung has in store, but that could make the Z Fold 7 even thinner and lighter than the Oppo Find N5, and about the same weight as the iPhone 16 Pro.

One new Samsung phone already set the stage for this moment: the Galaxy S25 Edge, which debuted in May. That unveiling, along with general hype around thin phones, left a lot of people scratching their heads. What's the point of a thinner phone, especially when you're putting a case on it anyway? Now, as Samsung gears up to launch a foldable designed to feel as "normal" as possible, the pieces are starting to fall into place.  

The S25 Edge proved that a thin phone doesn't have to compromise camera quality. That skinny phone boasts the same 200-megapixel main camera you'll find on the not-so-thin S25 Ultra. Improved cameras on the Galaxy Z Fold 7 could help foldables break away from the hardware and design limitations that have held their cameras back for so long. That could allow the Z Fold 7 to stand apart from other skinny foldables like the Oppo Find N5. 

"There's no longer that trade-off of, 'Well, do I want a traditional bar-type smartphone, or a foldable?'" Blackard said. "You'll kind of get the best of both worlds."

Responding to consumer feedback

Making the Z Fold 7 feel as close to a standard phone as possible (with the added perk of a spacious screen when you open it, of course) could help lure new customers who are hesitant to step outside of their comfort zone. 

"It's a pretty big commitment for the average user to switch something they depend on so much," said Ryan Reith, group vice president for IDC's Worldwide Device Tracker. "Nobody wants a trade-off, especially when you're going to make that big transition."

It's unclear if there will be battery compromises with a slimmer foldable, but judging from the S25 Edge, it's possible. That phone lasts about a day on a full charge, which is just enough to get me through. Hopefully, the wider real estate on the Galaxy Z Fold 7 means battery life doesn't take too much of a hit, because that's one of consumers' top priorities when shopping for a phone, according to a recent CNET survey. 

Samsung says the design changes coming to the Z Fold 7 are supported by customer feedback: 33% of Fold users told the company they want improved portability, while 28% wanted flagship cameras, according to Blackard.   

A major barrier for people wanting to make the leap to foldables is price. Last year's Galaxy Z Fold 6 cost $1,900, while the Z Flip 6 was marked at $1,100. The rumored Z Flip 7 FE could tap into a strategy that seems to be working well for Motorola: release foldable phones at different pricing tiers, so customers don't have to break the bank. It's not clear if a more affordable Galaxy FE (Fan Edition) foldable could be priced as low as the $700 2025 Motorola Razr but that could potentially give Samsung a leg up.   

"The best way to get more traction is on price point at this stage," Reith said, "even if that comes with a slight trade-off on camera."

Samsung's skinny Galaxy S25 Edge lay the groundwork for its thinner foldable. Jesse Orrall/CNET

Selling the feel of thin

Phone enthusiasts and people willing to spend a pretty penny may not need as much convincing to buy a premium phone like the Galaxy Z Fold 7. But appealing to a wider audience can still be a challenge.  

"Of course, a better camera or slimmer design could help, but consumers do not always perceive the benefits of a thinner device," said Thomas Husson, principal analyst at Forrester. 

That's a challenge Samsung is ready to meet by promoting hands-on experience. With the release of the S25 Edge, the company worked with retail partners to adapt the phones' security fixtures to adhesive brackets, so customers can actually pick up the phones and feel how light they are. Providing that same experience with a phone like the Z Fold 7 could help dubious consumers see what all the hype is about.

"It's really going to be a 'feeling is believing' moment for consumers," Blackard said. "They'll have that 'aha' moment that this is now a mainstream form factor."

Bracing for foldable competition from Apple

Despite the apparent success of the Galaxy Z line, foldables remain a niche market. Around half of smartphone owners say they're not interested in buying a foldable phone, according to a CNET survey from August. One key player could help change that: Apple, which is rumored to be developing its own foldable iPhone (as well as a thin version of the iPhone 17).  

"Apple's potential entry in the market later in 2026 could indeed help [with] legitimizing and democratizing the category," Husson said. 

Samsung, for its part, doesn't seem perturbed about the possibility of rising competition. 

"We definitely take pride in being the pioneer of the category," Blackard said. "Competition will come, and we welcome that. I think it'll only push us to be more innovative."