A year has passed since Apple hyped its AI aspirations at WWDC 2024, and the company has since struggled to deliver. Delayed features such as an overhauled Siri, and underwhelming AI tools have disappointed both developers and users.
With WWDC 2025 now here, expectations are tempered, Ivan Mehta writes. Apple faces pressure to demonstrate its competitive AI capabilities and make its ecosystem more attractive to developers, especially as regulatory changes threaten its App Store revenue and the web continues to outpace iOS as a distribution platform.
WWDC 2025, Apple’s annual developers conference, begins at 10 a.m. PT, and we’re expecting quite a few announcements right off the bat.
We predict the biggest announcement will be a newly designed iOS, which reports suggest will have similar design elements to visionOS, the software powering the Apple Vision Pro. The company calls it Liquid Glass, according to Bloomberg. That means the new OS could have a transparent interface and more circular app icons that break away from the traditional square format today.
We’re also expecting a dedicated gaming app that would replace its aging Game Center app, and could include access to Apple Arcade, plus other gaming features like leaderboards, recommendations, and ways to challenge friends.
Stick with us as we cover the keynote, and more, right here.