Credit: Apple

Apple's next product event is happening on September 9, and while the company hasn't technically dropped any hints about what's coming, anyone with a working memory and a sense of object permanence can tell you that an Apple event in the month of September means next-generation iPhones.

Apple's flagship phones have changed in mostly subtle ways since 2022's iPhone 14 Pro added the Dynamic Island and 2023's refreshes switched from Lightning to USB-C. Chips get gradually faster, cameras get gradually better, but Apple hasn't done a seismic iPhone X-style rethinking of its phones since, well, 2017's iPhone X.

The rumor mill thinks that Apple is working on a foldable iPhone—and such a device would certainly benefit from years of investment in the iPad—but if it's coming, it probably won't be this year. That doesn't mean Apple is totally done iterating on the iPhone X-style design, though. Let's run down what the most reliable rumors have said we're getting.

The iPhone 17

Last year's iPhone 16 Pro bumped the screen sizes from 6.1 and 6.7 inches to 6.3 and 6.9 inches. This year's iPhone 17 will allegedly get a 6.3-inch screen with a high-refresh-rate ProMotion panel, but the iPhone Plus is said to be going away.
Credit: Apple

Apple's vanilla one-size-fits-most iPhone is always the centerpiece of the lineup, and this year's iteration is expected to bring the typical batch of gradual iterative upgrades.

The screen will supposedly be the biggest beneficiary, upgrading from 6.1 inches to 6.3 inches (the same size as the current iPhone 16 Pro) and adding a high-refresh-rate ProMotion screen that has typically been reserved for the Pro phones. Apple is always careful not to add too many "Pro"-level features to the entry-level iPhones, but this one is probably overdue—even less-expensive Android phones like the Pixel 9a ship often ship with 90 Hz or 120 Hz screens at this point. It's not clear whether that will also enable the always-on display feature that has also historically been exclusive to the iPhone Pro, but the fluidity upgrade will be nice regardless.

Aside from that, there aren't many specific improvements we've seen reported on, but there are plenty we can comfortably guess at. Improved front- and rear-facing cameras and a new Apple A19-series chip with at least the 8GB of RAM needed to support Apple Intelligence are both pretty safe bets.

But there's one thing we supposedly won't get, which is a new large-sized iPhone Plus. That brings us to our next rumor.

The “iPhone Air”

For the last few years, every new iPhone launch has actually brought us four iPhones—a regular iPhone in two different sizes and an iPhone Pro with a better camera, better screen, faster chip, and other improvements in a regular size and a large size.

It's the second size of the regular iPhone that has apparently given Apple some trouble. It made a couple of generations of "iPhone mini," an attempt to address a small-but-vocal contingent of Phones Are Just Too Big These Days people that apparently didn't sell well enough to continue making. That was replaced by the iPhone Plus, aimed at people who wanted a bigger screen but who weren't ready to pay for an iPhone Pro Max.

The Plus phones at least gave the iPhone lineup a nice symmetry—two tiers of phone, with a regular one and a big one at each tier—but rumors suggest that the Plus phone is also going away this year. Like the iPhone mini before it, it apparently just wasn't selling well enough to be worth the continued effort.

That brings us to this year's fourth iPhone: Apple is allegedly planning to release an "iPhone Air," which will weigh less than the regular iPhone and is said to be 5.5 or 6 mm thick, depending on who you ask (the iPhone 16 is 7.8 mm).

A 6.3-inch ProMotion display and A19-series chip are also expected to be a part of the iPhone Air, but rather than try to squeeze every feature of the iPhone 17 into a thinner phone, it sounds like the iPhone 17 Air will cater to people who are willing to give a few things up in the interest of getting a thinner and lighter device. It will reportedly have worse battery life than the regular iPhone and just a single-lens camera setup (though the 48MP sensors Apple has switched to in recent iPhones do make it easier to "fake" optical zoom features than it used to be).

We don't know anything about the pricing for any of these phones, but Bloomberg's Mark Gurman suggests that the iPhone Air will be positioned between the regular iPhone and the iPhone Pro—more like the iPad lineup, where the Air is the mid-tier choice, and less like the Mac, where the Air is the entry-level laptop.

iPhone 17 Pro

Apple's Pro iPhones are generally "the regular iPhone, but more," and sometimes they're "what all iPhones will look like in a couple of years, but available right now for people who will pay more for it." The new ones seem set to continue in that vein.

The most radical change will apparently be on the back—Apple is said to be switching to an even larger camera array that stretches across the entire top-rear section of the phone, an arrangement you'll occasionally see in some high-end Android phones (Google's Pixel 10 is one). That larger camera bump will likely enable a few upgrades, including a switch from a 12MP sensor for the telephoto zoom lens to a 48MP sensor. And it will also be part of a more comprehensive metal-and-glass body that's more of a departure from the glass-backed-slab design Apple has been using since the iPhone 12.

A 48MP telephoto sensor could increase the amount of pseudo-optical-zoom that the iPhone can offer. The main iPhones will condense a 48MP photo down to 12MP when you're in the regular shooting mode, binning pixels to improve image quality. For zoomed-in photos, it can just take a 12MP section out of the middle of the 48MP image—you lose the benefit of pixel binning, but you're still getting a "native resolution" photo without blurry digital zoom. With a better sensor, Apple could do exactly the same thing with the telephoto lens.

Apple reportedly isn't planning any changes to screen size this year—still 6.3 inches for the regular Pro and 6.9 inches for the Max. But they are said to be getting new "A19 Pro" series chips that are superior to the regular A19 processors (though in what way, exactly, we don't yet know). But it could possibly shrink the amount of screen space dedicated to the Dynamic Island.

New Apple Watches

The Apple Watch Series 10 from 2024.
Credit: Apple

New iPhone announcements are usually paired with new Apple Watch announcements, though if anything, the Watch has changed even less than the iPhone has over the last few years.

The Apple Watch Series 11 won't be getting a screen size increase—the Series 10 bumped things up a smidge just last year, from 41 and 45 mm to 42 and 46 mm. But the screen will apparently have a higher maximum brightness—always useful for outdoor visibility—and there will be a modestly improved Apple S11 chip on the inside.

The entry-level Apple Watch SE is also apparently due for an upgrade. The current second-generation SE still uses an Apple S8 chip, and Apple Watch Series 4-era 40 and 44 mm screens that don't support always-on operation. In other words, there's plenty that Apple could upgrade here without cannibalizing sales of the mainstream Series 11 watch.

Finally, after missing out on an update last year, Apple also reportedly plans to deliver a new Apple Watch Ultra, with the larger 46 mm screen from the Series 10/11 watches and the same updated S11 chip as the regular Apple Watch. The current Apple Watch Ultra 2 already has a brighter screen than the Series 10—3,000 nits, up from 2,000—so it's not clear whether the Apple Watch Ultra 3's screen would also get brighter or if the Series 11's screen is just getting a brightness boost to match what the Ultra can do.

Smart home, TV, and audio

Though iPhones and Apple Watches are usually a lock for a September event, other products and accessory updates are also possible.

Of these, the most high-profile is probably a refresh for the Apple TV 4K streaming box, which would be its first update in three years. Rumors suggest that the main upgrade for a new model would be an Apple A17 Pro chip, introduced for the iPhone 15 Pro and also used in the iPad mini 7. The A17 Pro is paired with 8GB of RAM, which makes it Apple's smallest and cheapest chip that's capable of Apple Intelligence. Apple hasn't done anything with Apple Intelligence on the Apple TV directly, but to date, that has been partly because none of the hardware is capable of it.

Also in the "possible but not guaranteed" column: new high-end AirPods Pro, the first-ever internal update to 2020's HomePod Mini speaker, a new AirTag location tracker, and a straightforward internals-only refresh of the Vision Pro headset. Any, all, or none of these could break cover at the event next week, but Gurman claims they're all "coming soon."

New software updates

Devices running Apple's latest beta operating systems.
Credit: Apple

We know most of what there is to know about iOS 26, iPadOS 26, macOS 26, and Apple's other software updates this year, thanks to a three-month-old WWDC presentation and months of public beta testing. There might be a feature or two exclusive to the newest iPhones, but that sort of thing is usually camera-related and usually pretty minor.

The main thing to expect will be release dates for the final versions of all of the updates. Apple usually releases a near-final release candidate build on the day of the presentation, gives developers a week or so to finalize and submit their updated apps for App Review, and then releases the updates after that. Expect to see them rolled out to everyone sometime the week of September 15th (though an earlier release is always a possibility).

What’s probably not happening

We'd be surprised to see anything related to the Mac or the iPad at the event next week, even though several models are in a window where the timing is about right for an Apple M5 refresh.

Macs and iPads have shared the stage with the iPhone before, but in more recent years, Apple has held these refreshes back for another, smaller event later in October or November. If Apple has new MacBook Pro or iPad Pro models slated for 2025, we'd expect to see them in a month or two.