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Douyin E-commerce: Launching Safety and Trust Center, Releases Initial Blind Box Governance Directive
1 week ago /
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Author：小编
Douyin E-commerce has recently unveiled its 'Safety and Trust Center' and issued its inaugural governance directive, imposing stringent measures against the unlawful marketing of blind boxes in live streams. Since 2025, the platform has terminated over 4,000 illegal live streams and suspended more than 1,000 influencer accounts related to these activities. Additionally, the platform has enhanced its minor protection mechanisms to mitigate the risk of induced consumption. These actions are aimed at upholding market integrity and safeguarding consumer rights and interests.
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