After just over a year of establishment, the innovative cultural and creative brand ShiningSoul secures hundreds of millions of yuan in Series A funding, led by Hillhouse Venture Capital
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Author:小编   

ShiningSoul has successfully completed its Series A funding round, securing hundreds of millions of yuan, with Hillhouse Venture Capital taking the lead and Gaorong Capital and Cathay Innovation providing follow-on investments. The company was jointly established by Yao Shuobin, Chairman of Yaoji Technology, and Sheng Chuan, who serves as CEO. In less than a year since its inception, ShiningSoul has witnessed exponential growth and quickly emerged as a prominent player in the card game industry, fueled by popular IP card games such as Identity V, Genshin Impact - Seven Saints' Trial, and Return to the Future: 1999. The brand boasts two key strengths: premium IP content and a comprehensive industry chain setup, which have empowered it to develop outstanding product creativity and a robust commercial ecosystem. Furthermore, its collaboration with Riot Games on the launch of Runeterra: League of Legends Battle Cards has positioned it as one of the most competitive TCG products upon its debut. Looking ahead, ShiningSoul aims to accelerate its global expansion, strengthen ties with various IPs, promote Chinese culture globally, and aspire to establish itself as a world-class Chinese cultural and creative brand.