The Taobao platform has recently unveiled a new service specification, 'SF Express Free Shipping,' designed to elevate the shopping experience for consumers and boost conversion rates. Merchants have the flexibility to opt into this service either autonomously or automatically, based on their performance metrics. Eligible products will prominently feature the 'SF Express Free Shipping' logo on their detail pages. This service will officially commence on August 8, 2025. To qualify for the 'SF Express Free Shipping' service, merchants must utilize SF Express for deliveries and cover the associated shipping costs. Furthermore, if the product falls within SF Express's door-to-door delivery range, an additional 'Door-to-Door Delivery' logo will be displayed. Prior to this, Taobao and Tmall had already collaborated with SF Express to introduce the 'Express Door-to-Door' service during the 618 shopping festival.