In an effort to bolster the authority and professionalism of medical science popularization content, relevant departments, including the Cyberspace Administration of China, have issued stringent guidelines. These guidelines mandate that website platforms elevate the qualification certification standards for medical "We-Media" accounts and ensure that such certification information is prominently displayed. Furthermore, the sources of all information must be rigorously labeled, and accounts lacking the necessary licenses are strictly prohibited from producing or publishing any professional medical science popularization content.
The platforms are required to intensify their qualification verification processes, ban any disguised advertising practices, and impose severe penalties on accounts found to be in violation of these regulations. To ensure compliance, departments at all levels will strengthen their oversight, actively promote the dissemination of authoritative medical science popularization information, and safeguard the rights and interests of the general public.