Amazon has decided to completely discontinue its advertising presence on Google's e-commerce platform, Google Shopping. As stated by John Burton, Head of Performance at MRS Digital, all available evidence points to Amazon having entirely withdrawn its advertising investments from Google Shopping. Mark Ballard, Head of Research, further elaborated that, according to Google's most recent data as of July 23, Amazon has refrained from participating in advertising auctions on Google Shopping for the first time since the initial stages of the pandemic in 2020.