JD.com's 7FRESH Kitchen Takes Aim at 'Shadow Delivery Services': Committed to Fully Resolving Food Safety Concerns Stemming from Unregulated Delivery Providers
2 week ago / Read about 0 minute
Author:小编   

JD.com Group has unveiled its ambitious 'Ten Thousand Stores Plan', forecasting an investment exceeding RMB 10 billion over the next three years to establish a nationwide network of 10,000 self-operated takeout outlets under the banner of '7FRESH Kitchen'. In parallel, JD.com has launched a 'Dish Partnership' recruitment initiative, pledging RMB 1 billion in cash to collaborate with branded restaurants and individual chefs nationwide to offer 1,000 signature dishes. By rigorously scrutinizing its supply chain and sourcing ingredients exclusively from reputable brands such as COFCO and China National Salt, 7FRESH Kitchen guarantees clean and hygienic meals, aiming to tackle food safety challenges in the takeout industry. Furthermore, this strategy is also poised to facilitate market expansion and revenue growth for high-quality catering enterprises.