During the first half of this year, the custom clothing industry, exemplified by Labubu doll clothes, experienced a surge in popularity, with some entrepreneurs reportedly earning as much as 30,000 yuan per month and amassing annual incomes of 2 million yuan. The widespread global appeal of Labubu significantly boosted Pop Mart's performance. As a burgeoning derivative category, doll clothes present vast market potential, drawing in increasing numbers of consumers who are enticed by social media promotions and the expanding industrial chain.
