On July 15, Douyin unveiled plans to invest hundreds of millions of yuan in subsidies aimed at bolstering its local lifestyle services division. These subsidies will specifically support the official live broadcasts of chain brand hotels, regional matrix accounts, business professional livestreams, and celebrity influencer store visits. Furthermore, Douyin will introduce special offer calendar rooms, hotel exchange vouchers, and membership experience voucher packages, with room reservations offering discounts starting at 40%. To cater to the diverse accommodation demands during the summer vacation season, Douyin is targeting popular business districts, transportation hubs, hospitals, scenic spots, and other key locations, launching the "Tonight's Special Deals" initiative. This campaign encompasses multi-brand chain hotels and comfortable, budget-friendly accommodations in cities like Zhengzhou and Wuhan, addressing consumers' immediate lodging needs through limited-time special offer calendar rooms.