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Starbucks China and China Eastern Airlines Forge Comprehensive Partnership
2025-07-14 /
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Author：小编
Today, Starbucks China and China Eastern Airlines have officially established a comprehensive partnership. This collaboration brings a unique membership program to 160 million Starbucks Rewards members, jointly introduced by Starbucks Rewards and Eastern Miles. Both entities will harness their respective resources to engage in in-depth cooperation across three key areas: coffee collaboration in Yunnan, cultural tourism initiatives, and sustainable development efforts. Together, they aim to explore the untapped potential of integrating the "coffee + aviation travel" business model.
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