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Taobao Flash Sale has unveiled a significant investment of 50 billion yuan over the next year to fortify its platform ecosystem. This investment will be channeled through subsidies for consumers and merchants, commission reductions, and other strategic initiatives. The objective is to safeguard merchant profit margins, foster business growth, and deliver tangible benefits to consumers. By partnering with Ele.me, Taobao Flash Sale has significantly enhanced its instant retail service offerings, with daily order volumes surpassing 60 million. Furthermore, the platform plans to launch branded instant retail flagship stores, initially encompassing 200 leading chain brands. These stores will offer users exclusive discounts and cashback incentives, aimed at further invigorating market consumption and retail activity.
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