Taobao and Tmall have introduced a revolutionary new store evaluation system dubbed the 'True Experience Score'. This system is designed to foster an authentic, impartial, and transparent feedback loop for consumer experiences, focusing on three key areas: product quality, shipping speed, and service commitments. By doing so, it offers an accurate portrayal of the genuine shopping experience within stores. Integral to the platform's search and recommendation algorithms, this system empowers high-quality merchants with additional avenues for growth. Consumers can conveniently access these scores on product detail pages, store homepages, and other relevant sections, aiding them in making informed purchasing decisions. To date, over 1.2 million merchants across the platform have secured impressive scores exceeding 4.8.