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The 2025 WeChat Mini Games Developer Conference convened in Chongqing, showcasing remarkable growth in the platform's user engagement. At the event, it was announced that the monthly active user base for WeChat mini games has surpassed 500 million, with an impressive 80% of these users actively engaging with mini games via pull-down menus, searches, and sharing features. On average, users play six mini games each month, and their average daily online time has witnessed a 10% increase from the previous year.
Moreover, the conference highlighted that over 300 WeChat mini games have achieved revenue milestones, generating more than 10 million yuan in a single quarter. Notably, PC mini games have experienced a surge in activity, with a 55% increase, and the overall business scale has expanded by 40%, underscoring the platform's robust growth and increasing popularity.
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