Alibaba Group has recently announced the integration of Ele.me and Fliggy into its China Retail Business Group, marking a pivotal move in bolstering the strategic framework of its expansive consumption platform. Wu Yongming, CEO of Alibaba Group, ratified this news in an email to all staff, emphasizing that it is a pivotal component of the Group's strategic evolution from an e-commerce platform to a comprehensive consumption platform. Both Ele.me and Fliggy will retain their individual corporate governance structures while aligning their objectives and synergizing their efforts with the China Retail Business Group in terms of business decision-making and execution. The objective of this integration is to refine business models, enhance user experiences, and fortify Alibaba's competitiveness within the instant retail industry. Recently, Jack Ma has been visibly active on Alibaba's campus and at various events, including a visit to Ele.me's workplace and his upcoming engagement in the Taobao Flash Sale Weekly Meeting, underscoring his commitment to the instant retail sector. Concurrently, JD.com's aggressive pursuit in the food delivery sector has intensified the rivalry with both Meituan and Alibaba.