Amazon has recently introduced over 20 groundbreaking initiatives designed to empower sellers in achieving a robust global footprint. These initiatives are centered around three pivotal needs: precise market targeting, streamlined operational processes, and minimized costs associated with business expansion. Notable actions include the rollout of a cross-border shipping service pilot on the China-Japan route, the debut of Amazon Business in Australia, and the offering of various subsidies and discounts. According to data, in 2024, Chinese sellers on Amazon's emerging marketplaces witnessed substantial growth in both sales volume and the number of sellers. Currently, Amazon has opened its doors to Chinese sellers across 20 international marketplaces. Additionally, Amazon has introduced data-driven product selection tools, brand promotion optimization solutions, and a global account management model, all of which are aimed at alleviating operational complexities and enhancing business efficiency for sellers.