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On June 19, news emerged that JD.com's 618 shopping festival had once again secured remarkable achievements. By the close of June 18, the number of users placing orders during this year's event surged by more than 100% compared to the previous year, amassing a total of over 2.2 billion orders. The daily active user count on the JD.com App also peaked, reaching an all-time high. Notably, the 3C and home appliance categories excelled, leading the industry in both scale and growth rate. Apparel, beauty products, and daily necessities also reported impressive growth rates. The integration of diverse business formats fueled the surge in orders across millions of offline stores, with JD.com's live streaming sales transactions experiencing a 285% year-over-year increase.
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